Garnet & Gold (collectively, "G&G", "we" or "us") recognize that the users and customers ("you") of our web site, Garnet&, care how information about them is used and shared. We have created this Privacy Policy to inform you of our information collection, use and sharing practices for the Web Sites.

Please be advised that the practices described in this Privacy Policy apply only to information gathered through Garnet & Gold stores in the United States, the Web Sites and, where applicable, through the Web Site's Customer Service Department in connection with the Web Site, and do not necessarily reflect our practices with respect to information gathered through other web sites or through other off-line means.

If you have any questions regarding this Privacy Policy, you should contact the Web Site Customer Service Department by e-mail at, by phone at 850-878-5623 or write to us at:

Attn: Garnet & Gold Customer Service
2818 Industrial Plaza Dr.
Tallahassee, FL 32301

What Information About Me Is Collected, Stored and Used?

We collect and store information that you enter into this Web Site or that you provide through this Web Site's Customer Service Department. For example, when you open an account or place an order, we collect and store some or all of the following information that you provide: name, billing address, shipping address, email address, telephone number. This information is used to provide the products and services that you have ordered or requested, to process and ship orders, to send order and shipping confirmations and to provide customer service. Some of this information also may be used to contact you about new products, sales, promotions, special offers, and events, product and customer surveys and new site features, unless you have opted not to receive promotional communications in connection with this Web Site. However, when you opt not to receive promotional communications, we collect and store certain information such as your email address in order to comply with your preferences.

We do not store credit card information. We use a third party {Braintree} in order to meet federal PCI compliant guidelines {Payment Card Industry Data Security Standard}.  The Braintree payments platform delivers PayPal, Venmo (in the US), credit and debit cards, and popular digital wallets like Apple Pay and Google Pay in a single, seamless integration. Connecting a website to the payment processing networks is exceptionally difficult and typically beyond the expertise and technical resources of most online merchants. Instead, our site connects to the Braintree Payment Gateway, which provides the complex infrastructure and security necessary to ensure fast, reliable and secure transmission of transaction data.Braintree manages the routing of transactions just like a traditional credit card swipe machine you find in the physical retail world. Once a profile is created, during the account signup/checkout process, credit card information is replaced by a secure, randomized token. Actual credit card payment information is stored within Braintree’s secure servers. The payment system tokenizes and saves sensitive customer payment information within Braintree's secure servers, so payment data does not reside within our transactional ecommerce platform. When a customer completes checkout, the token is matched to the original credit card information and the transaction is processed.

We collect and store certain other information automatically whenever you interact with our Web Site. For example, we collect your IP address, browser information and reference site domain name every time you visit the Web Sites. We also collect information regarding customer traffic patterns and site usage. This information is used to analyze and improve the Web Site and to provide our customers with a fulfilling shopping experience. Our Web Site may use location-based services to verify your location and to deliver relevant advertising based on your location (such as to display the location of our nearest retail store to you), and share your location with our service providers as part of our location-based services.

We, along with our service providers, use cookies and similar technologies known as “pixel tags”, “web beacons” or “clear GIFs” on our Web Sites. Cookies are small text files that a web browser uses to store certain data which helps us to identify your preferences and to optimize your shopping experience our Web Site. Cookies also allow us to hold selections in a shopping cart when you leave our Web Site without checking out. Pixel tags, web beacons or clear GIFs are small electronic images (often a single pixel (1x1) that are ordinarily not visible to web site visitors and may be associated with cookies on the visitor’s hard drive) used by our service providers on our Web Site as part of our advertising program which helps us display customized advertisements to you based on your browsing behavior and to evaluate the effectiveness of our program.

Most web browsers accept cookies automatically but allow you to disable them. If you disable cookies, you may not enjoy all of the features on our Web Site. For instructions on how to disable cookies, you should consult the “Help” section of your browser. In addition, you may find more information about cookies and internet-based advertising and managing your preferences for internet-based advertising by clicking here. You may also opt-out of receiving customized interest-based advertisements from members of the Digital Advertising Alliance by visiting DAA’s Consumer Choice Page by clicking here.

We may also collect and store information about you that we receive from other sources, to enable us to update and correct the information contained in our database and to provide product recommendations and special offers that we think will interest you.

Is Information Collected From Children?

We are fully aware of the concerns regarding the collection of Personal Information from children. As a result, we do not sell or ship any items ordered through our Web Site directly to anyone who we know to be under the age of 13, nor do we collect any Personal Information from anyone who we know to be under the age of 13. If you are under the age of 13, you should use our Web Site only with the involvement of a parent or guardian and should not submit any Personal Information to us. If a parent or guardian becomes aware that a child under the age of 13 has submitted Personal Information on our Web Site, please contact the Web Site's Customer Service Department by phone at 850-878-5623, and we will remove the Personal Information about the individual from our database.

With Whom Do You Share Information?

We do not share with others any Personal Information that you provide to us through our Web Site or through the Web Site's Customer Service Department, except with your consent or as described in this Privacy Policy.

We may share Personal Information that you provide to us through our stores, the Web Site or through the Web Sites' Customer Service Department with our affiliates, strategic and/or marketing partners and with our service providers. Certain of our affiliates and service providers may share this Personal Information with their affiliates and with service providers whom they engage to perform services related to the Web Sites or the operation of our business. Examples of these services include payment processing and authorization, fraud protection and credit risk reduction, product customization, order fulfillment and shipping, marketing and promotional material distribution, web site evaluation, data analysis and, where applicable, data cleansing. These service providers are authorized to use this Personal Information only in connection with the services they are engaged to perform.

We may release Personal Information if we believe in good faith that: the law or legal process requires it; we have received a valid administrative request from a law enforcement agency; or such release is necessary to protect the rights, property or safety of Garnet & Gold, or any of our affiliates, service providers, customers or others.

We may share non-personal information with our marketing partners, advertisers and others from time to time. Examples of such non-personal information include the number of users who visited this Web Site during a specific time period or purchased a specific product through this Web Site. This information generally is shared in an aggregated form.

We may also disclose or transfer your Personal Information in the event Garnet & Gold is involved in a merger, acquisition, consolidation, sale of our business or substantially all of our assets, or declares bankruptcy.

What Steps Are Taken To Keep Personal Information Secure?

Various security measures, including Secure Socket Layer (SSL) encryption technology, are used to protect your Personal Information that we collect. If you place an order through our Web Site, you will be asked to set up an account and provide an email address and password. You must provide an appropriate email address and password in order to access account information. In order to help protect your Personal Information further, you should be careful about providing your password to others. If you wish to cancel your password, or if you become aware of any loss, theft or unauthorized use of your password, please contact this Web Site's Customer Service Department by e-mail at, by phone at 850-878-5623.

How Can I Access, Correct and Update Personal Information?

You can access, correct and update certain Personal Information that you have provided to us by clicking on "Manage Your Account" within the Help area of this Web Site.

Can I Indicate Whether or Not I Want To Receive Promotional Communications?

There are several ways in which you can tell us whether or not you want to receive promotional communications from us. When you set up an account, or click on "Account Dashboard" within the My Account area, or place an order, you will have an opportunity to make or change your selections in this regard. You also will have an opportunity to change these selections by clicking on the "unsubscribe" hyperlink contained in promotional emails we send you. Please allow 3-5 business days for us to process your unsubscribe request. You may still receive emails for us while your request is being processed. If you no longer wish to receive push notifications on your mobile device, please consult your mobile device’s user guide.

What Happens When I Link To or From Another Web Site?

Our Web Site may contain links to other web sites operated by affiliates of Garnet & Gold or third parties. Please be advised that the practices described in this Privacy Policy do not apply to information gathered through these other web sites and that we are not responsible for the privacy policies, practices or contents of these other web sites. We encourage you to be aware of when you leave our Web Site and to read the privacy policies of each and every web site that you visit.

What About Contests and Sweepstakes?

When we run a contest or sweepstakes relating to our Web Site, it will be accompanied by a set of rules. The rules for each contest/sweepstakes will specify how the information gathered from you for entry will be used and disclosed, if different than as described in this Privacy Policy.

Additional Information

No transmission of data over the Internet is guaranteed to be completely secure. It may be possible for third parties not under the control of Garnet & Gold to intercept or access transmissions or private communications unlawfully. While we strive to protect your Personal Information, neither Garnet & Gold nor any of our service providers can ensure or warrant the security of any information you transmit to us. Any such transmission is done at your own risk. If you choose to visit our Web Site, your visit and any dispute over privacy is subject to this Privacy Policy and our Terms of Use including but not limited to limitations of damages and application of the law of the State of Florida. UNDER NO CIRCUMSTANCES, INCLUDING BUT NOT LIMITED TO NEGLIGENCE, SHALL GARNET & GOLD OR ANY OF OUR SERVICE PROVIDERS OR AFFILIATES BE LIABLE FOR ANY SPECIAL, INCIDENTAL OR CONSEQUENTIAL DAMAGES THAT RESULT FROM THE USE OF THE INFORMATION OR MATERIALS ON THE GARNETANDGOLD.COM SITE, EVEN IF GARNET & GOLD OR ANY OF OUR SERVICE PROVIDERS OR AFFILIATES, OR AN AUTHORIZED REPRESENTATIVE OF GARNET & GOLD OR ANY OF OUR SERVICE PROVIDERS OR AFFILIATES HAS BEEN ADVISED OF THE POSSIBILITY OF SUCH DAMAGES.

Acceptance of Terms

By using our Web Site, you signify your acceptance of our Privacy Policy. By providing Personal Information to us through the Web Site, you signify your acceptance of our Privacy Policy with respect to the collection and use of Personal Information. If you do not agree to this Privacy Policy, please do not use our Web Site. Your continued use of the Web site following the posting of changes to these terms will mean that you accept these changes accordingly.

How Will I Be Informed About Changes Regarding This Privacy Policy?

We reserve the right to modify this Privacy Policy at any time. If we modify this Privacy Policy, we will post the revised Privacy Policy on the Web Sites. We also may post a notice on the Web Sites or send an email describing the changes. You should check the Web Site regularly to see if any recent changes to this Privacy Policy have occurred.

Last updated Sept. 6, 2023.