Material | 100% Cotton. Color | Garnet. The TRUE Seminole Campaign aims to build tradition and respect by unifying the Seminole community to achieve excellence. The concept behind the 2018 campaign revolves around the phrase "Do Something". The phrase, which has become synonymous with Coach Taggart, has meaning on and off the football field. If you want to be successful you won’t achieve your goals by making excuses or blaming others. If you want to be successful, you’ve got to make the commitment to Do Something. The shirt design depicts the silhouettes of six football players walking forward, banded together arm in arm in unity. The numbers of the players are arranged chronologically to the national championship year and corresponding Heisman winner for said year. This design is supposed to be a testament to bridging the past into the present as the players walk forward in a new era to embrace this time of change in FSU football. The funds ($4 from each t-shirt purchased) raised by the TRUE Seminole Campaign support the Athletic Scholarship Endowment. This endowment fund provides FSU student athletes with scholarships. These scholarships provide students with the opportunity to excel both on the field and in the classroom. Since 2004, Seminole Student Boosters has raised over $250,000 for the TRUE Seminole Endowment fund.