The TRUE Seminole Campaign aims to build tradition and respect by unifying the Seminole community to achieve excellence. It is an honor to represent the Unconquered Spirit of the Seminole Tribe as we strive to uphold the ideals of our namesake and our University. Tradition, Respect, Unity and Excellence. The official 2016 True Seminole t-shirt features screen printed "True Honor" design at center chest, and "Tradition, Respect, Unity, Excellence" design on back with the New Seminole Head. The funds ($4 from each t-shirt purchased) raised by the TRUE Seminole Campaign support the Athletic Scholarship Endowment.