About Garnet & Gold

At Garnet & Gold, our mission is to provide the Tallahassee community and the students, alumni, parents, and fans of Florida State University an outstanding selection of Seminole apparel and accessories at a fair price.

Garnet and Gold LogoGarnet & Gold has been a regular part of the Florida State experience for over 35 years and is the last locally owned FSU merchandise source in Tallahassee. We want to provide the Tallahassee community and the Seminole Nation unique and meaningful ways to show their spirit while doing good along the way. We first opened a small store downtown and moved to the Governor's Square Mall when it opened in 1979. We have since moved out of the mall to a stand-alone location on Governor's Square Boulevard. Our second store on Pensacola Street, near Doak Campbell Stadium, opened in 1985. Our third location located in Village Square Shopping Center opened in 2012 on the north side of town and is easily accessible once exiting Interstate 10.

We are the premier source for all Florida State University apparel and merchandise and we have a very active website that generates nearly 25 million visits annually. We have employed over 5,000 great college students and helped them enhance their college experience. We realize you can buy from other sources, but often wonder how many FSU students they employ and how many local student and Booster charities they support. We are honored that you chose us and we will not knowingly disappoint you.


If you can think of a way to put an FSU logo on it or make it garnet and gold, chances are they have it. This place has EVERYTHING a fanatical FSU student could possibly want, from school t-shirts and keychains to mailbox flags shaped like tomahawks. Want a giant picture of the stadium? They have it. Want an FSU onesie for your future 'nole? Take your pick. The staff is helpful and attentive, almost to the point of being annoying. Any FSU student or Seminole fan who walks in the door will probably find something they want. The prices are pretty reasonable too.

Justin L.